Of Mainstream Media: is it dying?

Is Mainstream Media dying…. And did The New Media deal it a mortal blow?

Is Journalism dying, killed by social media
“The Medium has compromised The Media”

A sound-bite from Takura Zhangazha whilst speaking on the role The Media on the upcoming Zimbabwean Presidential elections and part of an analysis of previous 2013 elections, at a Medial Alliance of Zimbabwe conference; where it was noted there has been a marked increase in social media usage and citizen journalism. He defined The Medium as being tools, technology; the internet social media……..

Well one cannot lay blame on tools, they say “guns don’t kill people…. ” (but then who ever came up with that phrase was from a time before anyone ever imagined someone would invent drones and weaponise them or the strides in Artificial Intelligence; before the future spelt out in Hollywood movies was even remotely possible, the machines rise…. but I digress)

Corrupted Media

The DNA of The New Media

Mainstream media has had gaps in its coverage, marginalising some aspects in favour of profitable stories, political mileage and sometimes simply some sort of principle and code. These gaps have been filled by new media; which allows for diverse practitioners to exploit the ease at which information spreads, (going viral), abiding by almost no code, ungoverned and ungovernable, algorithms defining trending topics; requiring little or no verification; mostly for the likes; shares retweets, the real time interaction and the entertainment value…

Social Media can break the news before almost any media house, first with the news, because anyone anywhere with a smartphone and an internet connection is a pseudo-journalist…

When traditional media houses try to out-compete new media, they wind up losing their journalistic integrity, (and their credibility). Is it a surprise no one takes mainstream media seriously anymore, not pointing any fingers, but when a head of state takes to social medal  to label a media house as fake news………

If traditional media houses treat new media and online content creation as their “unscrupulous” competition whom they need to fight for their place in the sun then …… mainstream media will die.

The herald

The logic makes sense; but in this age of The Internet Of Things, where even your fridge can go online; this is how you lose a battle with new media. You leave a space and someone or something will take your place; like a game musical chairs when the music stops, you find your seat has been taken……. You are Out.

online piracy

Piracy/plagiarism is a real problem and another challenge all together. I have Google searched and found snippets of my words unattributed to me, it hurts…. I mean if you ask me nicely I would let you, so long as you referenced back to me, is that too much to ask for? When a solution comes do let me know.

Traditional media houses need to adapt and embrace more of the new media; define new guidelines and core values with regards to interacting with social media instead of treating it as an amusing spectacle like children running around in adults clothes pretending to be journalists; useful only to get hits and views. It is an instrument a powerful one, capable of transforming the world as we know it, but a tool’s is utility just like any weapon is dependent on its wielder.

Evian babies wearing oversized clothes

RESPECT

The main problem with social media is “the proliferation of fake news” a phrase I have heard over and over again. But it’s mostly a matter of user education, people must need to learn a culture of not spreading unverified information or at least questioning and cross-checking facts. Sometimes even a quick Google Search could prove to you that a celebrity is not dead or how today is a not a unique day whose star alignment will not happen again in the next 456321 million years…..

Maybe that’s what mainstream media has to do; apply expert skill-set to interpret trends, analysing stories and issues raised in new media packaging them in the way they should be, debunking fake news and harnessing the potential reach of online influencers; reviewing new media the way it already reviews traditional publishing houses. On social media everyone to a degree is a social commentator or analyst adding their two cents to the narrative and with elections coming up, that space is going to be real chaotic  real fast in a way that could change electoral process dynamics.

If I owned a media house…………….

~B

 

Photo Credit: Evian Water Babies Digital Agency Network

 

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Of Covfefe With Me

Covfefe Title.jpg

If you were having covfefe with me, you would be asking me whether there was a typo in my title and if not; what type of beverage is covfefe? Well I can assure you, there is no typo and that you can not buy it from your local coffee shop.

I don’t think you can buy at from anywhere, for now, but I am sure if you give it a bit of time, in a couple days, some barista somewhere will be serving you rainbow covfefe which looks like the sun set in it with an olive skewered by a toothpick bobbing around leisurely.

Covfefe nobody knows what it means but it’s provocative…

It all started because President of the United States tweeted the following:

Donald.jpg

And the free world went crazy trying to figure out if it was a simple typo, (Twitter really really needs an edit button) or if his Excellency (that’s how we refer to our president) suffered anything from a heart attack, a brain seizure to tweeting in his sleep; some say he was overwhelmed by the sudden urge to have coffee in the middle of tweeting and its certainly something that happens to beerst of us

**pause to sip beer**

Where were we; oh yes and some are convinced it was a clandestine message understood by only a few elite; a conspiracy theory of Robert Ludlum meets John le Carré proportions; involving multinational agent provocateurs and maybe even aliens…

Covfefe Identity.jpgSeveral hours later the curious tweet got DELETED and replaced with the one below:

Meaning of Covfefe.jpg

And then there was Hillary:

Hillary.jpg

Its all much ado about cofveve….., it still hasn’t quite been defined yet but I am pretty sure before the year ends the word will exist in the updated dictionary. Why wouldn’t it be; if emoticons can make it; The tears of joy emoji was oxford the word of the year 2015

face-with-tears-of-joy-1

So far the Webster’s dictionary has no words for it….

But here is a few choice definition from The Urban Dictionary:

Urban.jpg

If you were having covfefe with me; I would tell you that you ought to be careful what you post on social media, the internet is unforgiving, and it never forgets…. (and people take screenshots)

I wonder if he had caught a vision of the future; when he transcribed and sent the first Morse Code message, Samuel Morse upon completion of his invention The Telegraph;

“What Hath God Wrought?”

Indeed; because if you were having covfefe with me, I would ask you, why do people revel in starting and spreading Fake News; where they not hugged enough as babies?

And it doesn’t help that we seem so eager to share we find without pausing for a second to verify, maybe its because I am a storyteller and as we say “the storyteller never lies”  we may get creative with the narrative, embellishing the tale with condiments of a good story…..  but see that’s why we have disclaimers….. and that’s why the only story I believe is the one I am telling….

Today is the first of June, Happy New Month…

If you were having covfefe with me; I would tell you I  got forwarded the following message by five different people in my contact list who are totally unrelated… maybe you have received it too:

IMG-20170531-WA0000.jpg

 

It’s a cute message, isn’t it? but, I didn’t forward it to anyone and why….

Certainly not because I would not have been unique in being a copy and paste…

today is 152nd day of the year the are still 215 days left in the year.

This greeting is a month too early

What if I had forwarded it to every one of my contacts and they forward it to each of their contacts, and suddenly you have a whole bunch of misinformed people…. This is exactly how fake news thrives and spreads, we blindly accept what read, we will learn eventually …. in the words of Mad-Eye Moody to his Defence Against Dark Arts class “Constant Vigilance

 

So long and thanks for all the Covfefe

~B