Of The Internet Of Things Startup Review

Three years ago a potential employer asked me to submit “a review” of an imaginary start-up tech company that utilised the internet of things…. I dont know if such tech exists because it should!!!! The firm never got back to me I decided to post the idea and hear your thoughts

The Internet of Things

internet of things

You know that feeling you get when you leave the house and suddenly think, “I left the iron on” maybe it is not the iron; it is the stove or kettle. Every time your phone rings, you think maybe it is the fire department calling you to say your house is on fire, it could even be so bad you either have to go home and check or you call someone to go to your house and check for you……

Then you should consider investing in the ******. This startup product was the brain child of a group of enterprising innovators tired of that same sinking feeling and wanted a cheap way to turn your home into a smart home; also the need to know as you are, if there is electricity at home or not; so you can make arrangements, like buy candles or fuel for the generator….

The **** is a one stop utility product which comes in three packages:

The **** Lite comes with a physical component that is installed on your Mains Circuit Board and an app that is installed on your phone. With the system in place, you can view your house electricity statistics and so tell which circuit breakers are live and consuming power and remotely trip the mains circuit from wherever you. With just a quick check you can tell if you the mains electricity feed is live or not.

internet of things  app

The **** Standard has the same set up as above but in addition, each power socket in the house is changed to specially designed sockets with micro-controllers and built-in surge protectors and you are able to track the electrical distribution to every appliance connected, so you can remotely switch on and off individual sockets and lights. Convenient for when you are away on holiday and you want your lights to go on and off like someone is home to deter burglars, if you are in bed and lazy to get up and switch off lights.

The **** Deluxe doubles up as a home security system because you can integrate sensors and detectors to the App, you get alerts if a particular sensor is tripped: bedroom window open and optional motion activated cameras that take videos of intruders a timer mode counting down to when the alarm goes off, in case of accidental trigger. For an extra premium you can have micro-controllers and sensors in your garden and lawn which automatically turn on sprinklers when the moisture levels are low and shut down when they reach acceptable levels


This startup is a stroke of brilliance has the potential to be a huge success in my opinion and has room to expand into more diverse uses with the advancement of technology and the internet of things.

The only drawback is that one would need a constant reliable high-speed internet connection at their house to stay connected and we are still at a time when affordable internet solutions are not as common as we would and so limiting the way ecommerce based startups can prosper.


Photocredit Internet of things telecomnieuwsnettelecomnieuwsnet

Electricity does Internet of things zdnet.com


Of Mainstream Media: is it dying?

Is Mainstream Media dying…. And did The New Media deal it a mortal blow?

Is Journalism dying, killed by social media
“The Medium has compromised The Media”

A sound-bite from Takura Zhangazha whilst speaking on the role The Media on the upcoming Zimbabwean Presidential elections and part of an analysis of previous 2013 elections, at a Medial Alliance of Zimbabwe conference; where it was noted there has been a marked increase in social media usage and citizen journalism. He defined The Medium as being tools, technology; the internet social media……..

Well one cannot lay blame on tools, they say “guns don’t kill people…. ” (but then who ever came up with that phrase was from a time before anyone ever imagined someone would invent drones and weaponise them or the strides in Artificial Intelligence; before the future spelt out in Hollywood movies was even remotely possible, the machines rise…. but I digress)

Corrupted Media

The DNA of The New Media

Mainstream media has had gaps in its coverage, marginalising some aspects in favour of profitable stories, political mileage and sometimes simply some sort of principle and code. These gaps have been filled by new media; which allows for diverse practitioners to exploit the ease at which information spreads, (going viral), abiding by almost no code, ungoverned and ungovernable, algorithms defining trending topics; requiring little or no verification; mostly for the likes; shares retweets, the real time interaction and the entertainment value…

Social Media can break the news before almost any media house, first with the news, because anyone anywhere with a smartphone and an internet connection is a pseudo-journalist…

When traditional media houses try to out-compete new media, they wind up losing their journalistic integrity, (and their credibility). Is it a surprise no one takes mainstream media seriously anymore, not pointing any fingers, but when a head of state takes to social medal  to label a media house as fake news………

If traditional media houses treat new media and online content creation as their “unscrupulous” competition whom they need to fight for their place in the sun then …… mainstream media will die.

The herald

The logic makes sense; but in this age of The Internet Of Things, where even your fridge can go online; this is how you lose a battle with new media. You leave a space and someone or something will take your place; like a game musical chairs when the music stops, you find your seat has been taken……. You are Out.

online piracy

Piracy/plagiarism is a real problem and another challenge all together. I have Google searched and found snippets of my words unattributed to me, it hurts…. I mean if you ask me nicely I would let you, so long as you referenced back to me, is that too much to ask for? When a solution comes do let me know.

Traditional media houses need to adapt and embrace more of the new media; define new guidelines and core values with regards to interacting with social media instead of treating it as an amusing spectacle like children running around in adults clothes pretending to be journalists; useful only to get hits and views. It is an instrument a powerful one, capable of transforming the world as we know it, but a tool’s is utility just like any weapon is dependent on its wielder.

Evian babies wearing oversized clothes


The main problem with social media is “the proliferation of fake news” a phrase I have heard over and over again. But it’s mostly a matter of user education, people must need to learn a culture of not spreading unverified information or at least questioning and cross-checking facts. Sometimes even a quick Google Search could prove to you that a celebrity is not dead or how today is a not a unique day whose star alignment will not happen again in the next 456321 million years…..

Maybe that’s what mainstream media has to do; apply expert skill-set to interpret trends, analysing stories and issues raised in new media packaging them in the way they should be, debunking fake news and harnessing the potential reach of online influencers; reviewing new media the way it already reviews traditional publishing houses. On social media everyone to a degree is a social commentator or analyst adding their two cents to the narrative and with elections coming up, that space is going to be real chaotic  real fast in a way that could change electoral process dynamics.

If I owned a media house…………….



Photo Credit: Evian Water Babies Digital Agency Network